Brea Salim

Marketing and Social for mumumatcha

I worked with mumumatcha, a sustainable matcha company based in San Francisco, to devise their branding and marketing strategy upon their website launch in early 2019.

For mumumatcha’s branding, I developed Mumu’s character and voice as a sassy, sustainability warrior. Read this to see the manifestation of Mumu.

For mumumatcha’s website, I crafted the website copy including the menu dropdown, CTAs, headlines, and body copy. I also created the first three blog posts and wrote their product descriptions.

For mumumatcha’s social media, I wrote copy for Instagram posts and coordinated collaborations with micro influencers around the Bay Area.

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