Content Marketing Manager, Instagram, San Francisco, CA (April ‘19 – now)
Freelance Writer and Content Marketer, San Francisco, CA (May ’17 – now)
Contribute feature stories and personal essays for various publications including SF Chronicle, Tasting Table, and the Bold Italic.
Create and implement content marketing strategy for early-rise startups such as Timeless Economy. See sample post here.
Senior Marketing Specialist, Yahoo! Sunnyvale, CA (March ’18 – Nov ‘18)
Turned around Yahoo’s Small Business unit that was declining at 15%YoY for 8 years. Managed customer-facing marketing initiatives including email, webinars and social media.
User Engagement and Social Media Associate, Vimbly, New York, NY (May ’16 – July ‘16)
Assisted users running into challenges on booking-platform Vimbly and managed company’s Instagram, increasing the account’s following by 50%.
Monthly Columnist, Speak! Magazine of The Jakarta Post, Jakarta, Indonesia (Jan ‘15 – April ’16)
Provided personal perspective and guidance on topics like fashion, college applications, and social media for teenagers for Jakarta Post’s monthly youth magazine.
Editor At Large, Jakarta Java Kini Magazine, Jakarta, Indonesia (July ‘15 – August ‘15)
Acted as visiting editor to develop written content for Indonesian lifestyle magazine printed in English, writing a total of 4 articles for the September ’15 issue.
Author, Jakarta, Indonesia (Oct ‘13 – May ‘14)
Self-published a compilation of written works titled ‘Bright Eyes’, by facilitating the book’s marketing and distribution.
Freelance Writer, Jakarta, Indonesia (Sept ‘13 – July ‘14)
Contributed 8 pieces to various English publications including The Jakarta Post, The Jakarta Globe and Epicure Indonesia on topics such as politics and food trends.
Summer Intern, Grameen Foundation, Jakarta, Indonesia (June ‘11 – August ‘11)
Reported on Grameen’s social enterprise and entrepreneurs for Globe Asia, managed social channels, and acted as translator for foreign investors visiting onsite.
Barnard College of Columbia University, New York, NY
Bachelor of Arts in Economics and English with a concentration in Creative Writing, May 2017.
Phillips Exeter Academy, Exeter, NH
High School Graduate, June 2012.