Experience
Content Marketing Program Manager, Google Store, Mountain View, CA (Oct ‘21 - now)
Oversee content production for Google’s e-commerce store’s first global content marketing program from its ideation, through the program’s initial launch in June ‘22 to today. Develop and supervise workflows with both external creative agencies and internal partners such as product marketing, creative, legal and web developers to ensure timely content publication.
Manage and maintain a robust editorial calendar aimed to attract potential customers and build community amongst existing Pixel and Nest users, while aligning with company-wide marketing initiatives, seasonal moments, product launches, social media campaigns and more.
Collaborate with regional marketing teams to support the program’s expansion in APAC and EMEA.
Senior Content Development Manager, Sophos Productions, Palo Alto, CA (January ‘20 — July ‘21)
Led educational content production at Sophos Productions, an online education production company, for projects facing Facebook’s Business Education team. Recent projects include Facebook’s Digital Marketing Associate Certification eLearning program, Boost with Facebook training content and Facebook Blueprint courses.
Collaborated with multiple stakeholders at Facebook to devise and implement content strategies that complies with business objectives, brand guidelines, SEO best practices, marketing calendars and product positioning.
Created and monitored a centralized project calendar while managing a team of writers, designers and content developers for end-to-end content development. Work with Facebook platforms team to track content performance and find ways to improve content quality.
Freelance Writer and Content Marketer, San Francisco, CA (May ’17 – Jan ‘21)
Contribute feature stories and personal essays for various publications including SF Chronicle, Tasting Table, and the Bold Italic.
Devise and implement content marketing strategy for early-rise startups. See sample post for Timeless Economy here and work with mumumatcha here.
Content Marketing Manager, Instagram, San Francisco, CA (April ‘19 – December ‘19)
Establish and manage content creation workflow for Instagram for Business’ Tips section, including content planning, authoring, editing, and publishing weekly articles.
Compose copy for long-form articles, developing and implementing tone of voice for Instagram’s SMB audience.
Assist with copy needs for various types of content, including marketing collateral such as email and landing page, and scripts for in-person educational trainings for small business owners across the US.
Senior Marketing Specialist, Yahoo! Sunnyvale, CA (March ’18 – Nov ‘18)
Turned around Yahoo’s Small Business unit that was declining at 15%YoY for 8 years.
Managed customer-facing marketing initiatives including email, webinars and social media.
User Engagement and Social Media Associate, Vimbly, New York, NY (May ’16 – July ‘16)
Assisted users running into challenges on booking-platform Vimbly.
Managed company’s Instagram, increasing the account’s following by 50%.
Monthly Columnist, Speak! Magazine of The Jakarta Post, Jakarta, Indonesia (Jan ‘15 – April ’16)
Provided personal perspective and guidance on topics like fashion, college applications, and social media for teenagers for Jakarta Post’s monthly youth magazine.
Editor At Large, Jakarta Java Kini Magazine, Jakarta, Indonesia (July ‘15 – August ‘15)
Acted as visiting editor to develop written content for Indonesian lifestyle magazine printed in English, writing a total of 4 articles for the September ’15 issue.
Author, Jakarta, Indonesia (Oct ‘13 – May ‘14)
Self-published a compilation of written works titled ‘Bright Eyes’, by facilitating the book’s marketing and distribution.
Freelance Writer, Jakarta, Indonesia (Sept ‘13 – July ‘14)
Contributed 8 pieces to various English publications including The Jakarta Post, The Jakarta Globe and Epicure Indonesia on topics such as politics and food trends.
Summer Intern, Grameen Foundation, Jakarta, Indonesia (June ‘11 – August ‘11)
Reported on Grameen’s social enterprise and entrepreneurs for Globe Asia, managed social channels, and acted as translator for foreign investors visiting onsite.
Education
Barnard College of Columbia University, New York, NY
Bachelor of Arts in Economics and English with a concentration in Creative Writing, May 2017.
Phillips Exeter Academy, Exeter, NH
High School Graduate, June 2012.